NEWS AND EVENTS

The 30th SHA/SKM Service Gold Award Ceremony took place on 8 November 2024 at voco Orchard Singapore, with Guest of Honour, Mr. Alvin Tan, Minister of State for Culture, Community and Youth & Trade and Industry. SHA President, Mr. Kenneth Li, kicked off the ceremony with a warm welcome, setting the stage for a heartfelt celebration of kindness in hospitality.

This year, the spotlight was on extraordinary stories of kindness, as seen in the special video feature where three service staff shared personal, heartwarming experiences where their interactions with guests went above and beyond. Their stories of compassion and dedication remind us of the power of gracious service.

Watch their inspiring moments here.

Here’s to the kind-hearted champions of our industry who remind us that a little kindness goes a long way. Let’s keep spreading smiles and making every guest feel right at home!