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Design Thinking: Gen Y and the Workplace
22 May 2012
Hotel Fort Canning

The Design Thinking workshop, jointly organised by the Singapore Tourism Board (STB) and SHA, took place from 22 to 23 May at Hotel Fort Canning.


The objectives of the workshop were as follows:


  • To understand the methodology and principles of design thinking
  • To gain useful insights into the mindsets of today's young talent, and translate these insights into actionable and workable ideas using design thinking methodology
  • To discover the applications of design thinking to other business functions


On the first day of the workshop, participants were divided into groups with each comprising a good mix of Gen X and Y participants. After a brief introduction by Chemistry on design thinking, the groups were tasked to come up with a 'mood board' by selecting words or pictures from magazines to represent the industry's perception of Gen Y and vice versa. Bold opinions and creative ideas were put together and the participants had a fun time exchanging their views with one another. Other activities included persona profiling and idea mapping.


On the second day of the workshop, the different groups shortlisted the best idea out of their mapping activities anf worked on translating them into an actionable plan. The workshop concluded with a presentation by each group on their ideas of Gen Y and the workplace. Attendees included Hotel GMs, representatives from SPRING Singapore, STB and Nanyang Polytechnic. It was indeed a fun and inspiring session where many new ideas were generated.


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