NEWS AND EVENTS
News and Events
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Background
Singapore Hotel Industry Background
The hotel industry plays a key role in the Singapore tourism sector today. Of total tourism receipts in 2020, 21% was spent on accommodation. Hotels, as an industry, also supports Singapore’s business hub positioning, and fuels growth in other related industries such as Retail, Food and Beverage (F&B), and Meetings, Incentives, Conventions and Exhibitions (MICE).
While there would be anticipated steady growth in the hotel rooms, it is envisaged that manpower would not be able to keep up at the same pace. As such, there is an increasing need for hotels to be on the lookout for solutions to improve on manpower productivity, operating with a leaner workforce moving forward while raising the service experience and creating greater value for hotel guests.
Hotel Innovation Challenge Asia 2022
The Hotel Innovation Challenge Asia 2022 is jointly organised by the Singapore Hotel Association (SHA) and FHA-HoReCa with support from the Singapore Tourism Board (STB).
Shortlisted finalists will be invited to pitch and showcase at FHA-HoReCa which will be held from 25-28 October 2022 at Singapore Expo.
Challenge process and Key Dates
| Date | Item |
| 23 May 2022 (Mon) | Launch of challenge and publication of nomination documents on SHA website |
| 18 Jul 2022 (Mon) |
Deadline for submission of Preliminary Proposals (by 2359hrs SGT) Checklist: - Completed proposal template - Supporting documents (where applicable) - Powerpoint presentation (5 min pitch) |
| 24 Aug 2022 | Notification to shortlisted companies |
| 29 Aug – 2 Sep 2022 |
1-1 Interview Sessions with shortlisted companies (Physical meeting or Video Call for clarifications / guidance) |
| 14 Sep 2022 | Finalists to be informed and invited to FHA-HoReCa 2022 |
| 25 to 28 Oct 2022 | Finalists’ pitch / showcase at FHA-HoReCa 2022 |
Participants are to note that the dates indicated may be subject to change, and as such, participants are encouraged to check this page for updated details.
Why You Should Participate
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Access to industry and Partner Ecosystem
Finalist participants will be invited to pitch and showcase their proposal at FHA-HoReCa 2022 to connect with local and overseas buyers from the industry to gather inputs and pilot participation for their proposed solution.
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Awareness and recognition
Finalist solutions which are successfully developed will have the opportunity to be showcased through relevant industry platforms by SHA & STB. Participants are able to leverage these platforms to create more awareness of the solutions.
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Financial support
Successful Participants may be funded* by STB with up to 80% of qualifying costs. This will help to lower the business risks of new product development. Government funding may also be provided for Licensed Hotels in Singapore to adopt the developed solutions.
(*Applicable to Singapore registered Businesses/Companies only. International Business/Companies which are not registered in Singapore can choose to register their business in Singapore prior to grant application, to be eligible for the grant. Please refer to STB website - Business Improvement Fund (BIF) for details.)
Eligible Participants
Challenge is open to all Companies.
Challenge Resources
Contact Us
For more enquiries, please email us at event@sha.org.sg
