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Hotel Innovation Challenge Asia 2022
14 July 2022



Singapore Hotel Industry Background

The hotel industry plays a key role in the Singapore tourism sector today. Of total tourism receipts in 2020, 21% was spent on accommodation. Hotels, as an industry, also supports Singapore’s business hub positioning, and fuels growth in other related industries such as Retail, Food and Beverage (F&B), and Meetings, Incentives, Conventions and Exhibitions (MICE).

While there would be anticipated steady growth in the hotel rooms, it is envisaged that manpower would not be able to keep up at the same pace. As such, there is an increasing need for hotels to be on the lookout for solutions to improve on manpower productivity, operating with a leaner workforce moving forward while raising the service experience and creating greater value for hotel guests.



Hotel Innovation Challenge Asia 2022

The Hotel Innovation Challenge Asia 2022 is jointly organised by the Singapore Hotel Association (SHA) and FHA-HoReCa with support from the Singapore Tourism Board (STB).

Shortlisted finalists will be invited to pitch and showcase at FHA-HoReCa which will be held from 25-28 October 2022 at Singapore Expo.



Challenge process and Key Dates (Updated as at 14 Sep 2022)

Date Item
23 May 2022 (Mon) Launch of challenge and publication of nomination documents on SHA website

1 Aug 2022 (Mon)

(extended deadline)

Deadline for submission of Preliminary Proposals (by 2359hrs SGT)
- Completed proposal template
- Supporting documents (where applicable) 
- Powerpoint presentation (5 min pitch)
7 – 12 Sep 2022 1-1 Engagement with shortlisted companies
(Via email or meeting for clarifications / guidance)
15 – 16 Sep 2022 Finalists to be informed and invited to FHA-HoReCa 2022
25 to 28 Oct 2022 Finalists’ pitch / showcase at FHA-HoReCa 2022

Participants are to note that the dates indicated may be subject to change, and as such, participants are encouraged to check this page for updated details.



Why You Should Participate

  1. Access to industry and Partner Ecosystem
    Finalist participants will be invited to pitch and showcase their proposal at FHA-HoReCa 2022 to connect with local and overseas buyers from the industry to gather inputs and pilot participation for their proposed solution.
  2. Awareness and recognition
    Finalist solutions which are successfully developed will have the opportunity to be showcased through relevant industry platforms by SHA & STB. Participants are able to leverage these platforms to create more awareness of the solutions.
  3. Financial support
    Successful Participants may be funded* by STB with up to 80% of qualifying costs. This will help to lower the business risks of new product development. Government funding may also be provided for Licensed Hotels in Singapore to adopt the developed solutions.

(*Applicable to Singapore registered Businesses/Companies only. International Business/Companies which are not registered in Singapore can choose to register their business in Singapore prior to grant application, to be eligible for the grant. Please refer to STB website - Business Improvement Fund (BIF) for details.)



Eligible Participants

Challenge is open to all Companies.



Challenge Resources



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