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Hotel Innovation Challenge Asia 2020
06 December 2019




Singapore Hotel Industry Background

The hotel industry plays a key role in the Singapore tourism sector today. Of total tourism receipts in 2018, 21% was spent on accommodation. Hotels, as an industry, also supports Singapore’s business hub positioning, and fuels growth in other related industries such as Retail, Food and Beverage (F&B), and Meetings, Incentives, Conventions and Exhibitions (MICE).

While there would be anticipated steady growth in the hotel rooms, it is envisaged that manpower would not be able to keep up at the same pace. As such, there is an increasing need for hotels to be on the lookout for solutions to improve on manpower productivity, operating with a leaner workforce moving forward while raising the service experience and creating greater value for hotel guests.



Hotel Innovation Challenge Asia 2020

The inaugural Hotel Innovation Challenge Asia 2020 is jointly organised by the Singapore Hotel Association (SHA) and FHA-HoReCa with the strong support from Singapore Tourism Board (STB).

The nomination period is from 6 December 2019 to 30 April 2020 (2359 hrs SGT).

Shortlisted finalists will be invited to pitch and showcase at FHA-HoReCa 2020 which will be held at Singapore EXPO from 13 to 16 July 2020.


Challenge process and Key Dates



6 Dec 2019 (Fri)

Launch of challenge and publication of nomination documents on website

30 Apr 2020 (Thu)

Deadline for submission of Preliminary Proposals (by 2359hrs SGT)


- Completed proposal template

- Supporting documents (where applicable)

- Powerpoint presentation

15 May 2020 (Mon)

Announcement of shortlisted (round 1) companies for 1-1 Interview Sessions

21-29 May 2020

1-1 Interview Sessions

(Physical meeting or Video Call for clarifications / guidance)

12 Jun 2020 (Fri)

Announcement of Finalist Proposals & Invitation to Pitch

13 to 16 Jul 2020

Finalists’ pitch / showcase at FHA-HoReCa 2020

13 & 15 Jul 2020: Pitch

13-16 Jul 2020: Showcase

Participants are to note that the dates indicated may be subject to change, and as such, participants are encouraged to check this page for updated details.


Why You Should Participate

  1. Access to industry and Partner Ecosystem
    Finalist participants will be invited to pitch and showcase their proposal at FHA-HoReCa 2020 to connect with local and overseas buyers from the industry to gather inputs and pilot participation for their proposed solution.
  2. Awareness and recognition
    Finalist solutions which are successfully developed will have the opportunity to be showcased through relevant industry platforms by SHA & STB. Participants are able to leverage these platforms to create more awareness of the solutions.
  3. Financial support
    Successful Participants will be funded* by STB with up to 70% of qualifying costs. This will help to lower the business risks of new product development. Government funding will also be provided for Licensed Hotels in Singapore to adopt the developed solutions.

(*Applicable to Singapore registered Business/Companies only. International Business/Companies which are not registered in Singapore can choose to register their business in Singapore prior to grant application, to be eligible for the grant. Please refer to Business Improvement Fund (BIF) and factsheet attached for details.)


Eligible Participants

Challenge is open to all Companies.


Challenge Resources


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