News and Events

Hotel Innovation Challenge Asia 2020
06 December 2019




Singapore Hotel Industry Background

The hotel industry plays a key role in the Singapore tourism sector today. Of total tourism receipts in 2018, 21% was spent on accommodation. Hotels, as an industry, also supports Singapore’s business hub positioning, and fuels growth in other related industries such as Retail, Food and Beverage (F&B), and Meetings, Incentives, Conventions and Exhibitions (MICE).

While there would be anticipated steady growth in the hotel rooms, it is envisaged that manpower would not be able to keep up at the same pace. As such, there is an increasing need for hotels to be on the lookout for solutions to improve on manpower productivity, operating with a leaner workforce moving forward while raising the service experience and creating greater value for hotel guests.



Hotel Innovation Challenge Asia 2020

The inaugural Hotel Innovation Challenge Asia 2020 is jointly organised by the Singapore Hotel Association (SHA) and FHA-HoReCa with the strong support from Singapore Tourism Board (STB).

Shortlisted finalists will be invited to pitch and showcase at next FHA-HoReCa which will be held at Singapore(dates to be announced).



In view of the postponement of FHA-HoReCa 2020 (dates to be announced) and in line with Singapore’s circuit breaker measures to prevent spread of COVID-19, the submission of applications for Hotel Innovation Challenge Asia (HICA) 2020 will be suspended with immediate effect until further notice.

Despite the postponement of the physical FHA-HoReCa event in Singapore, segments of the event such as the FHA congress which has been planned earlier will continue to run via a webinar format. HICA 2020 will also be re-launched during this virtual event, where full details on the challenge will be released.


Challenge process and Key Dates

Interested participants are kindly requested to check this website for updates on the revised timeline.


Why You Should Participate

  1. Access to industry and Partner Ecosystem
    Finalist participants will be invited to pitch and showcase their proposal at FHA-HoReCa 2020 to connect with local and overseas buyers from the industry to gather inputs and pilot participation for their proposed solution.
  2. Awareness and recognition
    Finalist solutions which are successfully developed will have the opportunity to be showcased through relevant industry platforms by SHA & STB. Participants are able to leverage these platforms to create more awareness of the solutions.
  3. Financial support
    Successful Participants will be funded* by STB with up to 70% of qualifying costs. This will help to lower the business risks of new product development. Government funding will also be provided for Licensed Hotels in Singapore to adopt the developed solutions.

(*Applicable to Singapore registered Business/Companies only. International Business/Companies which are not registered in Singapore can choose to register their business in Singapore prior to grant application, to be eligible for the grant. Please refer to Business Improvement Fund (BIF) and factsheet attached for details.)


Eligible Participants

Challenge is open to all Companies.


Challenge Resources


Contact Us

For more enquiries, please email us at



Click here to Contact Us
21 Bukit Batok Street 22 Singapore 659589 Tel +65 6415 3586 Fax +65 6415 3540 Email Follow us on Facabook linkedin
Office Hours: 9 am to 6pm, Monday to Friday (excluding Public Holiday)