NEWS AND EVENTS

The SHA and SPRING Singapore jointly organised a Design Thinking and Online Customer Intelligence workshop, titled "The Great Leap in Service Excellence for Hospitality Sector" on Thursday, 24 November 2011 from 2 pm to 5 pm at the former SPRING Building.

The programme for the workshop was as follows:

" Design Thinking - An Approach Leading Towards Service Excellence In The Hospitality Sector" by Marcus Lai, Principal, Brand Strategist, Continuum

"Online Customer Intelligence - The Role of New Normal Social Media Platforms" by Kelvin Tng, Senior Client Relations Executive. Brandtology

Customer Centric Initiative (CCI) Scheme by Ms Karen Koh, Senior Manager (Business and Service Excellence Division), SPRING Singapore

The presenters offered valuable insights on how being customer-focused can result in a significant improvement in service level. The workshop was well attended by 39 participants from 20 hotels.

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